Capizzi MD Cosmetic Surgery & Medspa is a private plastic surgery practice in Charlotte, North Carolina. After training at the world’s most renowned educational institutions, including the world-class Mayo Clinic, Dr. Peter Capizzi became double board-certified in both general and plastic surgery by the American Board of Surgery and the American Board of Plastic Surgery. I began my career with Dr. Capizzi by learning the ins and outs of the practice as the Front Office Manager. I facilitated each patient’s visit to the practice, from the initial inquiry to ensuring their return.

From there, I began to take on social media and writing weekly blogs for the website. This progressed into analyzing website traffic trends monthly and developing content for future marketing campaigns. I wrote and edited all online content, making scientific jargon accessible to a wide audience. Working closely with the Operations Manager, I planned, wrote, and edited quarterly marketing materials, both in print and digital formats. I am especially proud of how I coordinated with third-party vendors to develop brand voice through styled photoshoots, to design custom merchandise, and to direct video campaigns.